Although video marketing has become extremely popular, there are still many businesses that aren’t taking advantage of it. Unfortunately this is a mistake – mainly due to the fact that the consistent performance of videos have proven they are far more than just a passing trend.

If your business isn’t already taking advantage of video marketing, there are a few reasons why you should start right now:

• Increasing numbers of viewers

More and more people are watching videos on an almost daily basis, and the numbers just keep going up. The large number of viewers mean that video marketing is an opportunity for your business to reach a larger number of potential customers.

• Higher engagement levels

Compared to other forms of content, videos have much higher engagement levels on average. In short more people watch videos for longer, and are more likely to interact afterwards by sharing, commenting, or liking the videos.

• Impressive Return On Investment (ROI)

Although it is true that creating videos does require some investment, the ROI on videos is impressive enough that it should easily cover it. In other words any additional costs will be more than made up for by the increased number of customers and sales that your business is able to obtain.

It is worth noting that creating videos for marketing doesn’t necessarily need to be as expensive as most people assume to be. In fact you don’t really need expensive equipment, and can get by with a simple video camera or screen recorder.

If you want to start creating videos right now, you could try using Movavi Screen Capture Studio for Mac. It is a Mac screen recorder that will let you easily record footage from your screen or via a webcam, import videos from AVCHD camcorders, or digitize analog inputs.

In addition to letting you record the footage you need, Movavi Screen Capture Studio for Mac has a built-in editor that you can use to compile and improve it. With its features you could cut and join video segments, apply filters and special effects, add audio tracks, insert animated transitions, and much more.

Suffice to say if you use Movavi Screen Capture Studio for Mac you’ll have everything you need to create professional-looking videos that are great for video marketing. It isn’t difficult nor is it expensive, and will let you get started sooner rather than later.