Websites cannot succeed on their own. They need hard work, constant updating, and continuing improvements in order to get to the top of Google’s search results, gain more organic traffic, and convert readers into customers. You can own the world with a website, if you do it correctly. That is why you need to follow this guide to ensure that you have the top three traits that mark a successful website:

A Great Interface

How you control your website determines a lot about your website. The ability to easily manage and monitor any website you own is, therefore, key. That is why you need to use xMigrate for cPanel. cPanel is the leader when it comes to control panels, and being able to monitor and view all your websites at once is an ability that will give you greater control, regardless of your correct hosting company.

You also need to have an excellent management system. This means that not only should you be able to monitor and view all of your websites, you need to be able to monitor and view all of your content, from articles to products, as well. The more control and customization you have, the better.

All of this behind-the-scenes control needs to then translate to on-site control. User experience is a huge deal when it comes to low bounce rates and high engagement.

Great Content

No website is a success by posting poor content. You need your articles not only to be fluent in grammar and spelling, but you also need your articles to be engaging. Creating this content will get you likes, shares, reads, and, more importantly, back-links to your site. Content is quoted as the most important features that Google uses when it is deciding where your website belongs on its SERPs.

Great content can be anything, and posting a variety of mediums is best. This means creating tutorials, best-of lists, editorial insights, videos, and even infographics; this is how you’ll provide the most value to your users. Monitor the analytics both on your site and on the social media platforms you use, so that you can see exactly how much engagement you receive. Remember, not all engagements will be viewable from an analytics page – when people share articles privately with their friends, it doesn’t come up on the shared list. This is not a bad thing. In fact, it is as valuable as word-of-mouth marketing.

Regular Updates

Posting regular updates is how you keep your website fresh and alive. Repurpose old content by going through and updating it for the times, create new content on a regular basis, and stay involved. The more involved and engaged you are both on your website and on your social media, the better. It is how you will get more readers who will subscribe to you, and revisit your site. If you sell products, this is an excellent time to notify your readers of sales, new items and more.

Having a website that works as you need it to, and is fast, secure, and produces great content is how you start your path to success. From there, use analytics to work on improving your content and your strategies until you get it right.