Part of having a successful business is making sure you have a solid marketing plan that encompasses all the areas you need. It also means regularly reviewing where you can improve your marketing and try new ideas.

There are many ways you can vary your marketing tactics to capture different demographics and regional areas. You can also tailor your approach to a new product or service to give your customers a sneak preview.

Market Research

A lot can be gained from market research, especially if it involves a new product. It can give you valuable insight into your market and how your product is received by the public.

You can hire a market research team who will do all the legwork for you and give you a detailed breakdown of the results. You can then use that data to alter your product or the marketing you are using.

Blog Reviews

Blogs and the video equivalent, vlogs are extremely popular, with some bloggers getting thousands of readers and many thousand views on their YouTube channels. It is a good way to advertise your product and get someone to test it as well.

There are many bloggers who will happily do a review of your product and give an honest opinion. You obviously want to approach people who have a strong following, but they should fit into your brand and product style.

Samples

Another way to get your customers’ opinions is by handing out free samples. You can achieve this by hiring people to give out free samples in cities and other public places. If you hand out a flyer with the sample, you can ask for feedback as well. The flyer can include a coupon or money off deal that will entice them to purchase something else from you.

You can get some flyers printed, or to save money, you can use software such as Adobe Spark to help you create your own. They have some business flyer templates that you can use, and you can tailor them to suit your brand.

Competitions

Customers love a good competition, especially when there are prizes worth winning. Why not use competition to give away some of your new products as a way of spreading the word?

As a bonus, you will also get lots of customer data from the competition forms that are sent to you. It will help expand your email marketing list and give you an idea of the demographic you are attracting.

There is no doubt that competitions generate a lot of interest from people, especially on social media. Therefore, you need to capitalize on this demand and give them something they will enjoy doing. It doesn’t have to be a question, you can ask for the best picture or funniest joke.

All of this marketing and research will give you valuable information about your customers and your products. It will also help when considering new products further down the line. You can try to tempt an area of customers you previously haven’t been able to win over.