Small Business Success with Local Search Marketing and Listings Management
There are a lot of overwhelming hurdles and obstacles to be faced as a small business owner, no matter what industry you are in. The more successful you are, the harder it is to prioritize what the next best steps are to support your growth and overall functioning. Some of these challenges can be faced head on, and managed with the right tools, while others you’ll find you’ll have little to no control of. One of the most important assets you have control of as a small business owner is the way your business is marketed in local search results and managing how your business is listed all over the internet.
According to the 2017 CNBC/SurveyMonkey Small Business Survey, relying on word of mouth is still the top marketing source of growth, and with this is a fear of technology and not being able to realize the true power and value of digital marketing. If you are a small business, and have a well maintained and updated website, you’re already ahead of the game, but the way that prospective customers are going to find your business is through seeing your business listing at the top of their search results. So what can you do to make sure you’re ranking high?
Well, read on!
Managing your business listings is easier than you think, but if you’re the type of business owner that would like to spend more time up front and with their customers, than there are plenty of reliable services available that can help do this for you.
Having your business accurately listed in directories online should be seen as a necessity. Put yourself in the customer’s position. Would you ever go to a business if you saw that the links on their website didn’t work, or they had the wrong address or disconnected phone number listed for them online? Accurate, updated information online about your business is the first step towards successful digital marketing and generating new customers while building your brand.
As a small business looking to improve local search marketing, you’re looking to attract and engage new customers specific to your geographic area. Use this to your advantage and understand what sets you apart from your competitors. Your business listings can include attractive information such as free wi-fi, high-resolution photos of your business and interiors, the ability to quickly e-mail your office, and an after-hours phone number to be used in emergencies. Make sure all of these details are accurate in all of your listings online, and offer as much helpful information as possible.
Adapting to the changing competitive landscape of online marketing can be daunting, but equipping yourself with the correct tools and strategies will help you thrive for years to come.