Perfecting Your Business’s Online Presence for Maximum Impact
A business without an online presence is a business that is questionable. Today, services, companies, and products alike are reviewed and vetted thoroughly before they are used. Today’s consumer is smart, savvy, and above all, distrustful. That is why you need to gain their trust by having an online presence that not only assures them that you are who you say you are, but also one that makes them trust your credibility, quality, and reputation.
This is especially true if you don’t have a presence in your local community, and exist entirely online. How do you get people to trust you then? You follow these steps:
- Make it Look Professional
Nowadays, you don’t need to have a background in computer coding to create a stunning, functional website. There are many website builders out there for you to choose from. Compare website builders before you settle on which platform to use. You can then host your website through that builder, or through third-party hosting. You can even further your website’s design by purchasing a premium theme to work with.
- Ensure Everything Works
Having a pretty website means nothing if it doesn’t offer the functionality it needs. This means making sure that the layout and design are easy to use and intuitive. It also means ensuring that your online store (if you have one) is simple, it works, and that you have the necessary certifications. This means having an SSL certificate (https); it means protecting all purchases made on your website, and more. Not only will users trust you more if you have these, but Google has also stated that its algorithms will begin favoring websites with SSL certificates.
- Keep Your Social Media Updated
Social media is how you connect and communicate with your customers. It is also crucial in gaining trust. Having a social media presence for your business can help users get to know you. The more familiar they are with you, the more likely they are to buy from you. Ensure that your social media presence is strong, and that you post consistently. Post content from other sites, post photos, and videos. Mix it up and aim to provide value to your customers, not just advertise.
- Don’t Go for the Hard Sale
Going for the hard sale means putting your advertising dollars in use with the aim to get more sales. The problem with this method, however, is that it means that you can spend a lot of money for someone’s one-time purchase. What you need to do instead is to try to convert that one-time buyer into a repeat customer. There are many ways to sell better online, and one of them is to push for the soft sale, through, for example, email marketing, rather than the hard sale. That gives you time to gain their trust.
Your online presence can either bolster your credibility in store, or it can increase your sales online. Either way, focus on it and make sure that your presence makes users trust and believe in you.