There’s no doubt about it, in today’s technology-focused world, a website is a crucial tool for businesses of all shapes and sizes. Approximately, 85% of all businesses have a website in place, which shows just how crucial a website is seen as being. However, the problem is that it’s not just a case of having a website, for a business’s website to work well, it needs to be a well-designed and properly thought out site.

The fact is that having a website isn’t enough to ensure that your business will be successful because if your website isn’t well designed, it will put people off of using it, it’s as simple as that. The good news is that avoiding the most common website woes isn’t difficult, it’s just a case of knowing what they are. So, with that in mind, the question is, what are the most common website mistakes that business owners tend to make and how can you avoid making them?

The wrong CMS

Every website has a CMS system encoded into it; the CMS is basically the back end of a website – it stands for content management system. Now, what you need to do is ensure that you select the right CMS for your business’s needs as well as your knowledge and skills. There are some CMS’s that rely on the user tinkering with the coding to run properly and others that are much simpler and easier to use. The most popular CMS is WordPress because there’s a free version as well as a paid for version, and it’s fairly simple to use. If you’re unsure what CMS to use, ask your web designer to recommend a good one.

Selecting the wrong hosting

The hosting that a website uses is a vital part of how the site will run, which is why you don’t want to make the mistake of selecting the wrong hosting. The hosting that you choose for your website dictates the servers that your site is run on, and these will determine how quickly your site runs and how often it crashes. So when it comes to looking for companies that offer hosting it’s important to ensure that the servers they have available will allow your website to run smoothly with as few problems as possible. As otherwise, your site may end up freezing and crashing all the time, which isn’t what any business wants.

Having a non-responsive website

A responsive website means that the site can be used on devices of all sizes, not only on computers. Because more than 80% of people now use smartphones and tablets more than computers and laptops to go online, responsive web design has never been more important. So when it comes to your website – or any business website for that matter – it’s vital that it is responsive.

Not featuring well-written content

One of the biggest mistakes that any business can make when it comes to their website is not having well-written content. The issue is that customers gain an insight into the brand from their website, which means if your content – both on your website pages and blog section – isn’t well written and professional sounding, it creates the wrong first impression. So unless you are a skilled content creator with a knowledge of SEO, it’s probably best to outsource the task of content creation when it comes to your website.

Want to ensure that your website will help you to achieve success not drive your customer away? Then take note of the web design mistakes above and ensure that you don’t make them with your business website.