Market Leaders in Social Media

The emergence of social media over a decade ago has had a significant impact on how people do things these days. Social media allows people to connect with friends and family all over the world, and it has also helped ordinary people become rich and famous with apps like Instagram and Vine.

The fact that social media has such a wide reach has led to businesses also adopting social media networks to help them reach a much larger audience and increase their brand awareness.

My Voucher Codes conducted a study in 2014 to determine which companies were the top social media leaders, and the information from the study has been updated to reflect the current values of the companies.

The top social media platform in 2014 was Google, which has seen its value increase significantly in just a few years. At the time the study was conducted, Google was worth an estimated $382 billion. Today, the company is said to be worth $525 billion.

Coming in second in 2014 was Facebook, which had an estimated value of $190 billion. Today, Facebook is worth an estimated $314.8 billion.

In 2014, LinkedIn came in third with an estimated value of $75 billion. However, due to a massive breach that compromised the personal information of a lot of the company’s users, the social networking platform hasn’t been as popular as it once was and is estimated to be worth $15.8 billion today.

Twitter came in at fourth with an estimated worth of $49 billion in 2014. Today, the company is worth $32.9 billion, which is also fourth place.

Yahoo was in fifth place in 2014 with an estimated value of $35 billion. However, the company has undergone a lot of changes in recent years, and also suffered a breach similar to what happened to LinkedIn, which led the company’s value to drop. In 2017, Yahoo is in the process of being bought by Verizon, and its estimated value is now $35.5 billion.

While the old guards still have a majority of the market share when it comes to social media platforms, there are a lot of popular social media platforms gaining ground on them. Social media platforms like Snapchat, Instagram, and Pinterest have emerged as viable competitors and they have seen a significant increase in the amount of users that they have.

In an effort to eliminate the competition like they did with Instagram, Facebook made an offer for Snapchat but the company’s offer was turned down. Since then, Facebook added included an option to save stories and images temporarily to Instagram to make it more like Snapchat.

As technology continues to evolve, expect to see changes to this list because there are going to be more social media platforms available.

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Ive been blogging now for 5 years on various sites for the love of knowledge share. I decided to start my own blog a few years back to share everything from tech to business news. Follow me on twitter for more.