Is Email Marketing Dead?
Email marketing came a long way since its humble beginnings. It has long been seen as one of the most efficient and cost-effective marketing methods ever created. And many still swear by it. But many have also questioned the efficacy of email marketing and if it’s falling behind other new marketing methods. However, all signs point to fact that email marketing is not only far from dead, but alive and kicking. Here are a few reasons why email marketing is still relevant.
One of the Easiest Ways to Reach Mobile Customers
Mobile customers are more important than ever, and carefully crafted email marketing campaigns are one of the most efficient ways to reach them. Not only that, but email marketing allows companies to quickly advertise across platforms without investing in more technology or having to resort to building an app.
Great Way to Keep in Touch with Customers
The main reason why marketers use email marketing isn’t simply because it’s easy to implement. It’s also because it’s one of the easiest ways to reach and stay in touch with their customer base. While clients will readily relegate aggressive and overly promotional email to the spam box, they will also actively seek out any email campaigns from local retailers that offer value. Depending on the value added, building loyalty with email marketing can be incredibly effective and used as a launch pad for other things.
Email Voucher Offers Boost Sales and Foot Traffic
A large portion of people are subscribed to newsletters for discounts only. Email marketing is one of the best ways to attract the bargain hunting crowd and most discount shoppers will readily print out good offers and use them. This is a great way to boost foot traffic and also a great way to showcase new products.
One of the main reasons why email marketing remains a weapon of choice for most companies is because of how cheap it is. Even a young B2B startup could start building a rolodex of contacts by using sites like theemailfinder.co to start sending emails. Blasting a message to 100,000 subscribers doesn’t cost much more than sending it to 10,000, which makes email marketing easily scalable as well.
If you’re a small business, not many methods offer ROI as high as email marketing. Print and television is usually much more expensive, and results aren’t always traceable. With email marketing, campaigns can be monitored, split tested and remodelled cheaply, allowing you to track progress and improve results.
Personalisation is also one of the reasons email marketing is so efficient, and integration with other platforms makes it easier than ever. Today, with the use of CRMs, highly personalised emails based on previous user interactions can be sent to nearly every person in your database, and that can make a huge difference.
Email marketing remains one of the most powerful marketing methods available and will be for years to come. Make sure that you adapt your email marketing methods to the new climate and use it at every point of your sales funnel for optimal results.