How to Make Your Website Stand Out
Nowadays, every man and his dog has their own website. Whether it be a blog, a commercial website, or a portfolio, we all want our websites to stand out against the crowd. Because of the sheer number of websites today, it’s difficult to attract traffic to your website, even if the content is good. This means you’ll have to go the extra mile, and sometimes spend the extra penny to make it stand out. Let’s find out how you can make your website even better, boosting views, and standing out against the crowd.
#1 SEO Optimisation
In order for your site to be ranked highly by Google, you’ll need to perform SEO (search engine optimisation). This can be done by many, but it’s usually better to stick with a professional. Though you may not be the top hit for “dentist” on Google worldwide overnight, SEO gives your website the best chance possible to attract more traffic. After all, it’s highly unlikely you access your favourite websites by simply typing in the URL. It’s important to note that even if you have great SEO, changes will not happen overnight. Google doesn’t disclose their algorithms for the sorting of search results, so there is some trial and error involved, and either way, it takes time for Google’s algorithms to update.
#2 Redesign Your Website
If you’ve ever been on a website that doesn’t look all that great, you’ll likely click away from it as fast as possible. Having a messy, unorganised website gives the impression of unprofessionalism, something rampant in the day and age that everyone can make their own website. If you have a keen eye for design, then you may have luck designing your own website, but just like with SEO, it’s always better to have it done by professionals who know what trends are in and out (think the bubbled buttons on web 2.0 websites). People like Currantweb, who are a web design Birmingham firm, will be able to completely redesign your website, or design it from scratch, in order to make it really stand out. This goes a long way towards gaining more traffic, as people will be more likely to look at your website if it looks great.
#3 Make it Responsive
In today’s world, there are many different devices which can access the internet. From mobile phones to televisions, all manner of different devices have access to the internet, and therefore your website. If a website isn’t scaled properly, a beautifully designed website on a computer may look like a minuscule mess on a phone. That’s why you should ensure that when you get your website designed, it’s a responsive one. This ensures that your website looks great across all devices, whether big or small, and increases the overall quality of it.
If you follow these tips, you’re not guaranteed success, but it gives your website the best chance possible to stand out amongst the crowd, and get more traffic.