How to Build a Successful Website
It takes a great deal of time and dedication to create a successful website. Anything worth having is worth working hard for. To help you get off to the best possible start, we are providing some top tips on how to build a successful website.
Create a Brand Strategy
A website should be directly connected to your brand, as it is the online door to your business and will provide visitors with the first impression of your company. Ensure the website template, content, images and user experience reflects your image, or the website will fail before it has even launched. Also, consider the purpose of your website. Is it to provide another source of revenue, promote your brand, or to become an extension of your traditional services?
The User Experience
There is more to a successful website than excellent font and color choices. You must aim to provide an exceptional user experience that will reduce your bounce rate and encourage a visitor to buy your products and services.
Avoid overwhelming a visitor with too many ads or pop-ups, which could cause them to click away from your website for good. Update the website frequently with fresh content and products to maintain a visitor’s interest and encourage trust in your brand. Also, aim to improve a website’s load time, as a 2-second delay during a transaction can boost cart rate abandonment by 87%.
Pick the Perfect Keywords
Design a website that will ensure your success in the search engine result pages (SERPs), which you can do so with various search engine optimization (SEO) tactics. One of the best ways to perform well in Google is by integrating relevant keywords naturally throughout your web content.
These keywords will indicate to a search engine what your website is about, so the likes of Google and Bing can determine where you rank in the SERPs. The keywords are often words or phrases your target market might type into the search engines to find your services or to discover an answer to their questions.
Before writing content, thoroughly research the best keywords to maximize your reach and drive traffic to your website. Start a Google AdWords campaign to discover the right keywords for your site, and don’t forget to browse your competitors’ websites to see what words or phrases you could possibly compete with online.
Publish Engaging Content
Every successful website depends on high-quality content to increase web traffic, build trust and improve online engagement. Aim to become a thought leader in your industry by offering a varied range of engaging articles that will complement your business.
Entertain and inform your visitors with how-to articles, case studies, eBooks, podcasts, videos and infographics. Creating shareable content will also boost your online exposure, as your visitors will be happy to promote the articles on their social media pages, and high-authority websites will happily link back to your insightful content. Both are ranking signals that can help to boost your position in the search engine results pages.
Secure Your Website
Unfortunately, there are many hackers who are hoping to infiltrate your website, publish annoying spam or bring down the site altogether. Every webmaster must, therefore, take the necessary steps to secure their site from cyber criminals. Visit this website to find out how you can learn the SQL injection basics to prevent hacking.
Don’t Make Assumptions
Never assume people understand how to manoeuvre their way across a website successfully. Not every visitor will have the knowledge to easily find their way from A to B, which is a factor you should consider when building a website.
The same goes for your content. Don’t overwhelm a client with industry jargon that could prevent a potential customer or client from investing in your products or services. For instance, if you run a web hosting service, speak to a visitor in layman’s terms so they can understand more about who you are and the services you can provide so that they can make an informed decision.
Promote Your USP
What separates your website from your competitors? Is it your company values? Free delivery service? Commitment to the environment? Whatever it is, aim to promote your USP across your website, including within your blog posts and product pages. This will help to build trust and credibility, which could convince a customer to visit the checkout.
Build Relationships on Social Media
Social media can ensure your website is a sure-fire success, as it is the number one source of web referral traffic. Billions of people actively use platforms such as Facebook, Twitter and Instagram every day, which you would be foolish not to take advantage of when developing a successful website.
The social media channels are not only a great way to promote your products, services and articles, but they can also provide a forum for past and prospective customers to reach out to your business. For instance, 59% of Americans stated that social media customer service has made it easier to receive an answer to their questions. A personalized approach can, therefore, help to improve customer relationships, which could encourage followers to visit your website to make a purchase.
Promote your website offline by guest blogging on other websites, which can help you establish your brand as an industry thought leader. It is an effective way to prove your expertise, reach a new audience and secure a high-authority backlink to your website. Don’t forget to write an informative author byline to showcase your knowledge and experience. Readers may want to discover more about you, and as a result they will visit your website to learn about your brand, invest in a product or contact your business.
A successful website doesn’t happen overnight. There are many strategies to consider, tasks to complete and platforms to utilize. Aim to develop a strategy that allows you to effectively build, launch and promote a website over time, which will ensure your success with both your target audience and the search engines.