How Technology Could Be Improving Your Business

In a time where communication is instantaneous, the Internet is a powerful marketing tool and competition is fierce, it’s important to stay relevant in the business world. It may feel like technology is moving at a faster pace than you can keep up with, but unless you embrace the change, it’s likely you’ll get left behind.

Although the intricacies of running a business in the online world can be confusing, some experts can help you embrace what technology has to offer. Here are just some of the ways that technology could be improving your business, and why you don’t want to miss out.


Embracing social platforms like Facebook, Twitter and LinkedIn will improve your outreach and create a communicative and open business environment. If your business has a clear online presence, customers can always contact you. What’s more, you can easily send out marketing materials and promotions through email and social media posts.


Nowadays, there is a smartphone app for everything, so you can run your business even when you’re away from the office. Productivity apps can help your employees manage their time and juggle tasks, whereas accounting software can help you balance the books. You can even pay invoices and store company documents through secure cloud storage. Thanks to the rapid growth of technology, the opportunities to increase productivity in the workplace are endless.

Employee Motivation

Online productivity solutions can help you check that employees are on track and if goals are being met. You will also be able to offer online performance evaluations to make sure your employees are up to speed with their training and can obtain any skills they might need for future development. By keeping track of the individual progress of each of your employees, you will show them that you care about their career development and that their skills are valuable to the company. In turn, this will encourage them to work smarter and harder for your organization.


Before the invention of smartphones and the surge of wireless technology, business folk had to attend meetings and events to network with potential clients. These days, both you and your employees can connect with people all over the world at the click of a button, whether you’re in the office, out to lunch, or on an international flight. LinkedIn, Facebook and Google Hangouts are particularly useful networking platforms for professionals.


With the web at our fingertips, we are never short of opportunities to expand our education. From online articles through to TED talks and Wikipedia, the Internet is a pool of knowledge to which we have infinite access. The same goes for your business: educational webinars, video conferencing and online training modules can all be used to impart knowledge. Whether you’re sharing knowledge with employees or customers, wireless technology makes the whole process faster and easier.

Customer Relationship Management

Customer relationship management (CRM) systems are used to plan out a company’s interactions with their customers and store information all in one place. With a CRM system in place, you can store detailed information about your customers contact details, the items they have purchased, the feedback they have given and any complaints that were handled along the way. Understanding your customer better makes for better business, so CRM technology goes a long way.

Business Intelligence Software

If you struggle to keep track of the enormous amount of data your company generates each day, then your business could benefit from installing intelligence software. This software helps businesses big and small to organize and analyze their data, including sales information, supplier contracts and pricing details. Ultimately, it will provide you with a unique perspective of your company’s health, keeping track of individual sales targets and profits.

Search Engine Optimization

With the amount of websites competing for the top spot in Google’s search engine, search engine optimization (SEO) has never been more important. However, optimizing your page for search engines is complex and time-consuming, so you may not think you have time in your schedule. Thankfully, there are a growing number of SEO agencies that can take care of this for you.

Link Building

Link building involves sourcing links from relevant, high-authority websites to increase the visibility of your website or blog posts. This practice drives traffic from other sites that have linked to yours and helps you index your page on search engine results. However, unless your specialty is related to digital marketing, you’re unlikely to be familiar with this common SEO practice. Look for a high-quality link building outsource company to help make your website more visible to potential customers. Not only will this save you time, but it is also more cost-effective than full-service site management.

Flexible Working

The world of business is ever-changing, and flexible workers and freelancers are becoming a large part of the workforce. Hiring freelancers can reduce the cost of your overheads and mean you can keep recruitment costs to a minimum. Similarly, giving your employees the chance to work flexibly may increase their productivity and improve staff retention for the company. Don’t underestimate the importance of employee satisfaction: satisfied workers means satisfied customers, so make sure you embrace technology to make the working day easier for your employees whenever possible.

Offsite Storage

Instead of files and documents taking up valuable space, go more environmentally friendly and store your information online. Just make sure you have security firewalls in place to prevent cyber attacks and breaches, and use backup software as well as cloud storage to make your data extra secure.  


Thanks to the rise of online marketing, businesses no longer need to rely on print advertising to make themselves known. Internet marketing holds the potential for global outreach, so in many ways, it is far superior to more traditional marketing methods. It is also low-cost so that companies will see a greater return on investment. If you’re not sure where to begin with online marketing, hire an expert to take your business campaign to the next level.

For better or for worse, technology has made a big impact on our society and has revolutionized the world of business. To remain up to date with the modern customer, it’s important to stay on top of current technology trends. So, embrace better productivity, a wider outreach and faster communication, and you’ll see the difference reflected in your bottom line.  

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Ive been blogging now for 5 years on various sites for the love of knowledge share. I decided to start my own blog a few years back to share everything from tech to business news. Follow me on twitter for more.