If you are running a small or medium sized business, chances are that you are already overwhelmed by the number of tasks you need to complete every day. In case you are still manually marketing your offers on social media and your website, it might be time to start working smarter instead of harder. You can save a lot of time and money if you implement some of the marketing automation tools below. Check them out and learn how they can improve your overall results and conversion rates.

1. SEO Plugins

No matter which platform you are using, it is important that you get your site noticed by search engines, and you get people to find it. If you don’t know anything about search engine optimization, you might believe the lies your web designer tells you, such as that your site takes a few months to appear in search results. In fact, you can get the job done in just a few hours, if you know what you are doing or are using the right SEO plugin.

2. Social Media Schedulers

In case you are already involved in social media marketing and get leads through various platforms, you might find it hard to keep on top of all your accounts and content. Thanks to the innovation in social media marketing infrastructure, you can now take advantage of tools that allow you to schedule your content and posts up to 30 days ahead. You can try Buffer or Hootsuite, but there are other alternatives that you can check out, too.

3. Content Creation Tools

You might have been told that content is the king, and you need it to engage with your audience. However, it takes a lot of time to create an infographic or a white paper. You don’t have to outsource the process if you get your hands on some content tools, such as Canva. You will be able to use professional templates and images, create a strong brand, and get your message across through various channels.

4. ECommerce Tools

It is also important that you focus on your customer’s experience when you are designing your website. You might consider creating a software that works with your existing sales funnel. Check out the ecommerce pricing plans before you sign up and ensure that you are choosing a flexible solution that will allow your business and your customer base to grow.

5. Email Marketing

If you are looking for an effective marketing tool for your website, you shouldn’t forget about email marketing and autoresponders. They will allow you to schedule messages to people who signed up for your newsletters and updates, and send out an email whenever you have new content or offers. This will not only save you a lot of time, but also help you guide your visitors through their journey of becoming customers.

If you want to convert more website visitors into leads and customers, it is important that you automate some of the marketing processes on your website to save time and money.