Business

Generating 10x More Leads With Your Website – Can It Be Done?

Take a look at the leads you’re generating with your current website. Are they satisfactory, or do you wish you were generating more leads? Chances are, generating more leads is entirely possible if you’re just willing to listen to a little constructive criticism. In fact, you could generating up to 10x more leads with the tips you’ll find here.

Don’t believe it? Take a look at the following tips, try them and see what happens:

Consider A Total Website Overhaul

In some cases, you may need to be totally honest with yourself and go for a website overhaul. Some just won’t be completely fixed with a simple change in your lay out or marketing, especially if you created it yourself in the first place or did it cheaply. It must have a design for lead generation, which entails many things. It needs to look aesthetically pleasing, suit your brand, and be laid out properly. Not only that, it needs to work well. You need to offer the best user experience possible, with things like quick loading times, easy check out, and anything else that will ensure your buyer has a pleasant experience.  

You should also have offers such as ebooks, guides, checklists, and videos to get your buyers engaged with your brand. When you have offers they can’t refuse on your website, you’ll generate far more leads. The offers you have must be clear and so valuable that it always leads to downloads. Ensure that the main offer for each page is on display properly, and that each offer answers one of your buyer’s questions.

Identify Your Ideal Buyer Persona

When you have a good idea of your ideal buyer persona, then you can begin creating a website that is specifically geared towards them. If you fail to identify your ideal buyer persona, you could be missing the mark with your content and design. For example, if your ideal buyer persona is that of a managed service provider, then you’ll need to focus on fully-managed msp marketing. For many things regarding your site, you will need specific tactics to target the people you want to target. Although some principles can remain the same, things may change for different business types.

Come Up With Answers To Problems And Questions

Coming up with the answers to certain questions and problems that your audience may have can help them through the buying or signing up process. What problems do you think they have, and how can you help to solve them?

Come Up With Better Calls To Action

Are your calls to action in the right place? Are they the right size and color? A variety of things can affect whether your call to action is prominent enough on your page. Make sure you do some split testing to ensure they are exactly where they need to be.

Write Smart Content

Smart content will help the reader to understand why they need your product or service. It’ll get into their heads to guide them through every step of the buying process, easing their fears about buying. Smart content is original, relevant, helpful, and written to relate to your target audience. It is also perfect in terms of grammar and spelling – many people won’t take you seriously if these things are not in place.

Create The Perfect Lay Out

The lay out of your website is one of the most important things imaginable when generating leads. By taking the correct steps you can make sure your visitor’s attention is drawn to the right place. Every design should have common elements – there’s no ‘one size fits all’. It’s a good idea to keep your message simple, include a call to action on every page, and include white space. Make sure you split up your text with graphics too, as you don’t want people to get bored.

Create Better Landing Pages

Finally, you need to make sure your landing pages are spot on too. They are the last point of contact before your visitor will become a lead, so they need to be used properly. They should be branded the same, although they should be kept simple, and the content should be short and sweet. Including one great image for visual appeal is also a good idea. The image will ideally be high quality and original – not a stock photo!

Think your website has everything it needs? Think again. Read through this list and see what your website could be missing, and you could generate up to 10x more leads. Good luck!

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elliott

elliott

Ive been blogging now for 5 years on various sites for the love of knowledge share. I decided to start my own blog a few years back to share everything from tech to business news. Follow me on twitter for more.