Search Engine Optimization (SEO) is an important element of internet marketing strategies. You need to master SEO techniques in order to do Search Engine Marketing (SEM) and drive traffic to your website.

Effective SEO is important in making sure your website appears on top of SERPs (Search Engine Page Results) and getting it right will not only make your more brand more visible on the web but also significantly improve your organic traffic. Some people find SEO to be complex and confusing. This article aims to simply SEO for everyone and provide a guide on how to go about it.

Keyword Research

To get you started off, you first need to know which keywords netizens are typing into search engines. There are a number of internet tools like Google AdWords to help find the keywords that people are mostly using when searching for specific items.

To master SEO, you need to know which specific word combinations people are using in various parts of the world that you want your content to be visible in. This will then help you tailor your content that is relevant to these keywords.

After finding the relevant keywords, do not however spam your site with so many of them that the search engine penalizes you for keyword stuffing and lowers the ranking of your website.

Web design

Web design and SEO must be combined for the best results. Have a neat web layout that is not cluttered with elements and which a visitor will find easy to navigate through. Furthermore, your web site should also be customized for a mobile viewing experience and have a color scheme that is user-friendly.

For better SEO, optimize your website with CMS like WordPress which incorporate title tags and meta tags that make it easier for search engine crawlers to spot your website.

Content Marketing

You website must have original content for you to realize any gains from your SEO techniques. The content should long enough and engaging to keep visitors in your website for a considerable amount of time. This is not to say that you should have lengthy posts that the visitors abandon midway through their browsing experience on your website.

You should have high quality content which is regularly updated to keep your audience engaged and loyal. You can only do this if you understand the needs of your audience.

Link Building

Link building is growing your website such that it is linked to as much relevant websites as possible. You get better ranking depending on the number of relevant websites like the Blue Oval Store you have linked in your content.

Do not however spam your website with so many links, a strategy known as blackhat, which manipulates Google algorithms but which may be costly when you get caught. You might even get banned. Moreover, having too many links on your content waters down the quality of your content and may be counterproductive in the long run.

The best way to build a few links but have quality links.