5 Ways The Internet Has Transformed The World Of Business

The internet has changed the way we live our lives, so it’s naturally a big part of the business world. Nowadays, the internet can be used in all sorts of ways to achieve business success. Here are just five examples of what we’re talking about.

Online Marketing

There’s a brand-new form of marketing that simply wasn’t available to us twenty years ago. Online marketing is now arguably the most important form of marketing for any business out there. Social media dominates the scene, and it’s very unlikely to find businesses that don’t have some sort of presence on Facebook. Having a website is even more common, and sought after solutions like SEO have developed lucrative careers for many. Online marketing is here to stay, and it’s important to get to grips with it if you’re running a business.


Of course, the internet has changed the world of work, too. No longer is it strange for employees to do all their work from home. As long as they’ve got access to a laptop and the internet, it’s easy to assign them their work via the internet. A lot of businesses are entirely operated from home these days, eliminating the need for expensive start-up costs. Also, freelancing is something that has become much more accessible to anyone who can get access to a broadband connection.

Access To Information

With the internet, business owners can get access to all the information they need. This will help them to improve and grow their businesses, but it can also allow competitors to spy on their activity. Business owners can even seek valuable resources like interviews with successful CEO’s for inspiration. There’s Hampton Creek coverage on Forbes, and Bill Gates interviews with outlets like Rolling Stone. This is information that might have been very tough to access once upon a time, but now, it’s at your fingertips.

Streamlined Processes

Simply put, the internet has made everything so much easier. From accounting to dealing with law-related matters, the internet is a valuable tool. You can download many different types of software using the internet. You can also get access to apps and browser-based solutions. In recent years, Cloud Computing has taken off as an important source of data backups. The internet can be used in so many ways for streamlining if necessary.

Communication Tools

Finally, there’s no need to settle for the classic phone system when dealing with clients and customers. The internet gave birth to communication tools such as email and instant messaging and has changed even more in recent times. Now, there’s instant-chat integration on websites and social media tools. Customers have subsequently grown more demanding as this technology has taken off, of course. The internet does provide all sorts of methods to keep those clients as happy as possible, though.

It’d be naive of us to say that the internet has only changed five areas of the business world. It has had a major effect on the way business is conducted, and will continue to do so in the future.

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Ive been blogging now for 5 years on various sites for the love of knowledge share. I decided to start my own blog a few years back to share everything from tech to business news. Follow me on twitter for more.