Your business’s website could have a big impact on how successful your business is as a whole. You really shouldn’t underestimate the importance of online marketing and online sales these days. If you’re looking to improve how your business performs online, the place to start is always your website. This is the cornerstone of everything you do, so it needs to be as good as it can be. Here are 5 things your business’s website needs to be.

1. Clear

First of all, you should make sure that your website is as clear as it possibly can be. If it has an unclear design and it isn’t immediately clear what the website is about and what it offers, then you have a problem. The visitor shouldn’t have to do detective work to find out what your website is offering them. It should be clear from the URL and the landing page whenever possible. Keep things simple and get basics like this right.

2. Findable

You want as many people as possible to be able to find your website. That’s only natural. So, you need to make it findable via search engines like Google. You can go to sites like ignitedigital.com if you want to hire people to help you with SEO and other related issues. It’s not something that can be swept to one side, though. If your website is hard to find, traffic will stay low.

3. Easy to Navigate

People don’t like to waste their time trying to work out how they should get around your website and find what they’re looking for. It simply puts them off. They will leave your website and head straight into the hands of your competitors if you offer up a website that is confusing and badly laid out. Make it clear where you want the user to click by making use of calls to action.

4. Fresh

There are few things more off-putting to customers than a company’s website that is stuck in the past. If it looks like the website hasn’t been updated in a couple of years, potential customers might even assume the company is no longer up and running. I’m sure that’s the last thing you want because it will mean your business is missing out on sales. So, keep your content fresh and always up to date. Learn more about creating fresh content at enchantingmarketing.com/writing-for-the-web.

5. Secure

Finally, you need to make sure that your business’s website is as secure as it possibly can be. If it can’t even offer your business and its customers security, you could face a whole host of problems later on. From data breaches to fraud, there are so many nasty things that can strike your business if your website is not as secure and safe as it should be. This will put customers off using your website too.

If your website manages to be each of these 5 things, it will be on the right path. So, make changes and fixes if your website is lacking in any of those areas at the moment.